The changing dental consumer is having a drastic impact on dental and orthodontic case acceptance. Healthcare professionals are not properly trained on the consumer, commercial, business, marketing sales, etc.aspects that are required to thrive in a competitive environment. In part 3, we discuss how to increase dental case acceptance utilizing the consumer psychology principle called, "Authority." Using your "authority" is another form of dental internal marketing that is proven by science to increase case acceptance for dentists and orthodontists.
